Dressed for the displacement

Clothing for the last generation of knowledge workers

AI is automating $23 trillion in white-collar labor. We made shirts about it. Because gallows humor scales better than retraining programs.

Shop Drop 01 Read the $23T Report →
TAM /tæm/
noun — finance
1. Total Addressable Market — the total revenue opportunity available for a product or service.
2. The $23 trillion in global white-collar labor currently being automated by artificial intelligence.
3. informal — the reason you're updating your résumé.
"Your job is the use case. The white-collar TAM is the sum of every knowledge worker's salary."
$23,000,000,000,000

Drop 01 — The Classics

your job is the use case
$38
ask me about the $23 trillion ‘white collar TAM’
$38
my labor is their training data
$38
my OKR is existential dread
$38
prompt engineer (for now)
$38
we're not replacing you. we're augmenting your replacement.
$38
AGI: the final headcount reduction strategy
$38
AGI: capturing the lightcone of all future value
$38
the great decoupling
productivity ↑ profits ↑ wages →

you are the gap.
$38
Why this exists
Someone pitched us on "reducing headcount to a single API call" in a board meeting.

The deck was beautiful. The font was Inter.
The slide said "efficiency gains."

One too many overheard conversations in Tartine about the $23 trillion white-collar TAM.

Research

The $23 Trillion
Disruption

Read Full Report →
$23T
Total market at risk
174.6M
Knowledge workers affected
32M
Jobs displaced by 2035
$7.09T
GDP at risk globally

Highest automation risk

Translators & Interpreters 98%
Bookkeepers & Accounting Clerks 96%
Customer Service Reps 95%
Tax Preparers 94%
Paralegals & Legal Assistants 92%

Sectors most exposed

Finance & Banking $4.2T
Healthcare Admin $3.8T
IT Services & Software $2.9T
Insurance $1.8T
Education Admin $1.6T

Housing exposure

-28%
San Francisco projected home value decline
-22%
San Jose projected decline

The great divergence

+48% corporate profits since 2020
-1% avg compensation since 2024

Key milestone

2030
40% of knowledge tasks automated — mid-case scenario across major economies

12 interactive visualizations · every sector · every country · explore the full report

Cart

Your cart is empty
Added to cart
LOADING MODEL...
↻ DRAG TO ROTATE