Dressed for the displacement

Clothing for the last generation of knowledge workers

AI is automating $23 trillion in white-collar labor.

Shop Drop 01 Read the $23T Report →
TAM /tæm/
noun — finance
1. Total Addressable Market — the total revenue opportunity available for a product or service.
2. The $23 trillion in global white-collar labor currently being automated by artificial intelligence.
"Your job is the use case. The white-collar TAM is the sum of every knowledge worker's salary."
$23,000,000,000,000

Drop 01 — The Classics

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your job is the use case
$38
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ask me about the $23 trillion white collar TAM
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my labor is their training data
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my OKR is existential dread
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(prompt) engineer
$38
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reducing headcount to a single API call
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AGI: the final headcount reduction strategy
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AGI: capturing the lightcone of all future value
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the great decoupling — you are the gap.
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Material
100% Combed
Ring-Spun Cotton
180 gsm heavyweight
Pre-shrunk, unisex fit
Print method
Direct-to-Garment
DTG
Soft-hand ink
Wash-fast, no cracking
Lead time
Ships within
one week
Printed in the US
USPS First Class
Production
Made to order.
No overstock.
Each shirt printed
when you buy it
Why this exists
Someone pitched us on "reducing headcount to a single API call" in a board meeting.

The deck was beautiful. The font was Inter.
The slide said "efficiency gains."

One too many overheard conversations in Tartine about the $23 trillion white-collar TAM.

Research

The $23 Trillion
Disruption

Read Full Report →
$23T
Total market at risk
174.6M
Knowledge workers affected
32M
Jobs displaced by 2035
$7.09T
GDP at risk globally

Highest automation risk

Translators & Interpreters 98%
Bookkeepers & Accounting Clerks 96%
Customer Service Reps 95%
Tax Preparers 94%
Paralegals & Legal Assistants 92%

Sectors most exposed

Finance & Banking $4.2T
Healthcare Admin $3.8T
IT Services & Software $2.9T
Insurance $1.8T
Education Admin $1.6T

Housing exposure

-28%
San Francisco projected home value decline
-22%
San Jose projected decline

The great divergence

+48% corporate profits since 2020
-1% avg compensation since 2024

Key milestone

2030
40% of knowledge tasks automated — mid-case scenario across major economies

12 interactive visualizations · every sector · every country · explore the full report

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