Dressed for the displacement

Clothing for the last generation of knowledge workers

The white-collar TAM is $23 trillion.

Shop Drop 1 Follow @whitecollartam Read the $23T Report →
YOUR JOB IS THE USE CASE  ·  ASK ME ABOUT THE $23 TRILLION WHITE COLLAR TAM  ·  PROMPT ENGINEER (FOR NOW)  ·  DRESSED FOR THE DISPLACEMENT  ·  WE'RE NOT REPLACING YOU. WE'RE AUGMENTING YOUR REPLACEMENT.  ·  THE MODEL DOESN'T KNOW IT REPLACED YOU  ·  AGI: THE FINAL HEADCOUNT REDUCTION STRATEGY  ·  I HAVE 47 TABS OPEN AND ONE OF THEM IS MY SEVERANCE CALCULATOR  ·  YOUR JOB IS THE USE CASE  ·  ASK ME ABOUT THE $23 TRILLION WHITE COLLAR TAM  ·  PROMPT ENGINEER (FOR NOW)  ·  DRESSED FOR THE DISPLACEMENT  ·  WE'RE NOT REPLACING YOU. WE'RE AUGMENTING YOUR REPLACEMENT.  ·  THE MODEL DOESN'T KNOW IT REPLACED YOU  ·  AGI: THE FINAL HEADCOUNT REDUCTION STRATEGY  ·  I HAVE 47 TABS OPEN AND ONE OF THEM IS MY SEVERANCE CALCULATOR  · 

Drop 01 — The Classics

your job is the use case
$38
ask me about the $23 trillion white collar TAM
$38
the model doesn't know it replaced you. it doesn't know anything.
$38
I have 47 tabs open and one of them is my severance calculator
$38
prompt engineer (for now)
$38
we're not replacing you. we're augmenting your replacement.
$38
AGI: the final headcount reduction strategy
$38
AGI: capturing the lightcone of all future value
$38
Drop 02
coming soon
Why this exists
Someone pitched us on "reducing headcount to a single API call" in a board meeting.

The deck was beautiful. The font was Inter.
The slide said "efficiency gains."

We didn't start a union. We started a t-shirt company.

This is for everyone who understands exactly what's happening and has decided that looking good while it happens is a valid coping mechanism.
01
The model doesn't know it replaced you. It doesn't know anything. That's the part that keeps us up at night.
02
"Your job is the use case" is both our best-selling shirt and the actual thesis of 40% of YC companies right now.
03
We are not anti-AI. We are very pro-AI. That's exactly the problem. And the brand.
04
100% cotton. Bella+Canvas 3001. Ships worldwide. The robots haven't automated fulfillment yet. (Give it 18 months.)

Research

The $23 Trillion Disruption

Interactive data report on how AI is reshaping the global knowledge economy. 12 visualizations. Every sector. Every country. The full picture.

Read the Report →

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